Saturday, April 21, 2007
3:16 AM
govt control mass media
Mass media is a term used to denote, as a class, that section of the media specifically envisioned and designed to reach a
very large audience such as the population of a
nation state. (wikipedia)
Since the ancient Greece, the mass media has been widely used by philosophers, politicians and people of influence to effectively communicate or propagate a message to the society. Till this very day, with the help technological advances, the mass media has remain as a very powerful tool in terms of shaping the mindset of the society into believing what they want us to and not to believe.
According to the article "Singapore swimmers in hot water" a reporter snapped pictures of two local national swimmers smiling when national television reported that the swimmers' American competitors were being disqualified from the competition. After all, seeing is believing. After the papers were published, many saw the shot of the swimmers smiling, without questioning, the readers immediately believed the reporter's assumption that the singapore team's reaction as one of happiness.
Why did the reporters blow up such a small matter when there are other more important news out there for them to report on? It is perhaps due to people's curiosity on racial issues? The media portrayed the local competitors as mocking their American counterparts and thus conveying the message that Singaporeans have no respect for the other sportsmen and hence putting singapore's reputation at stake.
The media's subjective perception has made a mountain out of a molehill by showing the masses and making them believe what the reporters want them to believe. Although the local swimmers did smiled at the reports, the reporters did not interview the reason why they do so and started painting a picture that they were mocking the other participants. This matter has escalated to the extent where national sport council and other major authories need to interfer and clarify the matter. Hence, this article showed that the one sided view of the media can stir up the emotions of the people and bring such a personal matter up to a national level.
